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NetBrood Click Trace

So... you are in the content delivery business??? But, do you know what do your visitors click when entering or leaving your website???

You may use some functionality to check what pages are used or browsed by users (such as IP Safe Log or even DotNetNuke Logging) or some external tool (such as Google Analytics). But clicking on a web link is not the same as loading a content page.

Actually page loading - as it is captured with DotNetNuke logging - may not be acurate e.g. just because the visitor closed the browser before the page finished loading. For this reason Google has an index; called bounce rate - which indicate exaclty this; the percentage of visitors abandoning a page before the page was completely loaded. But this is also not very acurate, sinse it is based on estimation and measurements only on client side; so one reason failing this approach is that page browsing was interrupted, before Google analytics code requested from the server or the user is using - for safety reasons - some browser addon thas prevent cross reference scripts a.k.a.google analytics code, from loading to the browser with the page. [*This two inconsistencies - DotNetNuke server side logging and Google's client side tracking - we tried to overcome in NB IP Safe module and its logging subsystem. So we developed a safe mechanism that will take into account both server and client side for the connected client and it will separate them also to physical users and automated - server bots. If you are interested to read more, you can check the documentation or the related page for IP Safe. ]

For sure you can find out the page the user landed but a visitor, may enter your website by several external links (e.g. organic search) pointing your portal, and exit - simply - by closing their browser or navigating back to the original page by pressing the "Back" button on their browser, without clicking any links on your page. So in this case logging page load does not give you an information about user navigation or the links the user clicked.

So, there are cases when you want to capture clicks originating by physical - real - users for several reasons or just because you want to improve your content or the quality of your services.

In these frames, NetBrood Click Trace is an easy to use module for your DotNetNuke web site. It can be used to log anonymously link clicks (*not page load) in your DotNetNuke website. The management control allows you to identify meaningful results about what content visitors browsed, in what order or how long they stayed in your website before click occured. There are things, most administrators and content providers what to know about their websites, things such as:

  1. The web page the users entered, or the page containing the link clicked 
  2. The time they spent on that page before they abandoned the page by clicking a link
  3. The link they followed to leave the page. This is also important because reveals how the visitors abandoned your website.

Having those information one may extract meaningful results on how the website visitors interact with your content. Also you can perform analysis on what are the important links for your website visitors. For example you may want to know:

  • Do people actually read the detailed article by clicking the 'details' link or they just have a peek on the articles' summary?
  • On a page displaying several infromation simultaniously, what are the links prefered the most - what are the links received the most clicks? 
  • For each anonymous user, what are the pages they browsed and how they moved among them (clicks trailing paths)?
  • If you wrote an article referring to a resource or an afiliate, you may want to know if the article achieved the goal and forwarded its readers to your assosiate web page. 

These are only few examples on what kind of information you can extract using this module. There are many other examples in the World Wide Web, since the web itself is a collection of links. But since you will create your own database of link clicks for your website, you can use also a reporting tool to create your own automated reports.

This module is also lightweight, very easy to use and also you do not need to change any content.

If you have mixed content and you have some links that you have enabled click track and others that you did not enabled click tracking, from DotNetNuke link control, you know that changing all links to enable click track may not be feasible. So using this module you do not have to change anything! You can enable the module in a page and using DotNetNuke embedded functionality you can 'copy' it in all your portal pages. So in two simple steps you have enabled click tracking in all your web pages. Also NetBrood Click Trace offers a simple interface to extract more powerful information - than DotNetNuke logging - about links clicked in your web site - using a simple search form. Last if you can enable or disable its functionality in any page by checking a simple check box.

One other powerfull feature about this module is, the checks on the connecting visitors so that it will not work with automated bots or web spider applications. This way you will know that all the clicks on your web pages, are genuine produced by physical visitors - actual users.

If you are really interested in this module please check the license agreement and module documentation by (Clicking Here) before using it; for further details and open issues regarding the module capabilities, functionality and DotNetNukeIf you like it, get it in DotNetNuke Store!

If you have any questions regarding this module you can contact us through the DotNetNuke Store help desk or via contact page or if you like it, you know where to get it. ;-) 

 

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